SEO Course Details | SEO Course Syllabus

Bharat Go Digital Academy > SEO Course Details | SEO Course Syllabus

Module 1: Ranking Factors

Discover the best keywords your customers and competitors are using and the way to push your web site to the top ten of Google for those keywords.

  1. Analysing, Collecting and Ranking Website Data
  2. Structuring Websites for Search Engine Spiders
  3. Optimizing Pages for Indexing and Ranking on search engines
  4. Using Long-Tail Search keywords
  5. Reporting Competitor Spam
  6. Avoiding Black-Hat Techniques

Module 2: Keyword Selection

Learn how to collect, organize and  analyse  keyword research data.

  1. Selecting Keywords
  2. Analysing Competitor Websites
  3. Compiling a Keyword Dictionary
  4. Forecasting Traffic
  5. Forecasting Return-On-Investment

Module 3: Page Optimization

Learn how to optimize important on-page ranking factors.

  1. Optimizing URL Names
  2. Optimizing Heading Tags
  3. Optimizing Page Title Tags
  4. Optimizing Paragraph Tags
  5. Optimizing Meta Description Tags
  6. Optimizing Bullet Points
  7. Optimizing Link Anchor Text
  8. Optimizing Image Captions
  9. Optimizing Image Names
  10. Optimizing Title Attributes
  11. Optimizing Alt Attributes
  12. Handling Duplicate Content
  13. When to Use Meta Keyword Tags
  14. Avoiding Content Violations and Penalization
  15. Writing Search Engine Friendly Content

Module 4: Link Building

Learn how to boost important off-page ranking factors and optimize your digital marketing.

  1. Link Building Best Practices
  2. Building High Quality Links
  3. Building Inbound Traffic with Discussion Forums
  4. Building Inbound Traffic with Social Media
  5. Building Inbound Traffic with Review Sites
  6. Building Inbound Traffic with Directories
  7. Building Inbound Traffic with Video Blogging

Module 5: Google Search Console

Learn how to boost important off-page ranking factors and optimize your digital marketing.

  1. Link Building Best Practices
  2. Building High Quality Links
  3. Building Inbound Traffic with Discussion Forums
  4. Building Inbound Traffic with Social Media
  5. Building Inbound Traffic with Review Sites
  6. Building Inbound Traffic with Directories
  7. Building Inbound Traffic with Video Blogging

Module 6: Structuring Websites

Learn how to structure your website for local, national and international searches.

  1. Planning with a Graphical Sitemaps
  2. Structuring Websites for International Search
  3. Structuring Websites for National Search
  4. Structuring Websites for Local Search
  5. Creating Search Engine Friendly Links
  6. Structuring Your Blog
  7. Structuring Websites for Product Searches
  8. Deploying Common Structural Tools
  9. Running Special Campaigns
  10. Maintaining Page Rank with 301 Redirects

Module 7: Technology Optimisation

Learn how to test your website infrastructure and what to do if there are problems.

  1. Running Page Speed Tests
  2. Running Mobile Friendly Tests
  3. Monitoring Server Performance
  4. Testing SSL Certificates
  5. Choosing the Best Domain Name
  6. Selecting High
  7. Performance Servers

Module 8: Google Analytics

Learn how to monitor important ranking factors with Google Analytic.

  1. Monitoring Dwell Times
  2. Usability Key Performance Indicators
  3. Monitoring User Engagement
  4. Monitoring Bounce Rates
  5. Testing Mobile Usability with Google Chrome
  6. Testing Usability with Google Experiments

Module 9: Analysing Competitor Websites

Learn how to recompile and reverse engineer high ranking competitor websites.

  1. Testing and Pinging Competitor Servers
  2. Decompiling Competitor Web Pages
  3. Decompiling Competitor Site Structures
  4. Estimating Relevant Page Counts
  5. Estimating the Size of Competitor Websites
  6. Estimating External Link Counts

 

Module 10: SEO Project Management

Learn how to manage SEO projects and deliver high quality results, on-time and at the agreed budget.

  1. How to get a project from the market
  2. Commitment with client
  3. Keword Result timing on search engines
  4. Setting SEO Goals
  5. Using a Content Matrix
  6. Implimenting the SEO Project Model